Essential Communications clients cover a variety of product sectors within the travel retail industry including fashion and accessories, wines and spirits, confectionery and fine food, tobacco goods, jewellery and beauty products, gifts and toys. All, however, have a common goal – to maximise the opportunities presented by the travel retail trade media and (increasingly) associated social media.

With programs designed to meet the strategic needs of the client from simple media plans to tactical relationship building and brand image development, we strive to raise the profile of the companies we represent in an engaging, informative and positive way. Our regular remit is to bring client stories to life, promote and build brands, amplify product launches and maximise the value of media investment.

Companies new to GTR are our speciality – we can help guide you through the minefield of who to know, where to be and what to do in a no-nonsense style with practical solutions.

Equally, we’re often brought in by established brands who feel their existing agencies cannot give them the specialist service required to build share of voice, industry presence and message amplification.